Wednesday, April 15, 2009

Krista & Aaron's Butterfly Invitations

invitation open
Krista's wedding is loosely butterfly-themed, with a palette of dark purple and ivory. From there, she let me fly free on the design.

One of my favorite parts of custom design is shopping for paper. Running my fingertip along the subtle textures, flicking the corners to gauge the stiffness, coming back to old favorites, and ogling all the new papers on the scene. This time, I found a gorgeous feltweave textured eggplant paper that was perfect for this project. We decided to use this for the main invitation, screen printed in a custom-mixed lighter purple and white gold.

invitation closed

rsvp postcard
Then, for the RSVP postcard, map, and envelope, we chose an ivory paper with a subtle white gold shimmer from the vast array of cream/ivory/off-white papers available, and printed it with the same custom mixed purple.

Her wedding is also going to be a small, intimate gathering, and the invitations reflect this. We kept the physical dimensions of the assembled package small, and the invitation itself involves folding and a self-closure element, making it an unusual size. Part of the joy of wedding invitations is in the recipients' experience of opening them: Krista's tiny shimmering envelopes will announce themselves as little mail-borne treasures, and reveal layers of interactive discovery.

As a bonus, they were designed to come out of standard sheet sizes with very little waste, and to require no more than standard letter postage, keeping costs very reasonable. Proof that beautiful wedding invitations don't have to destroy your budget.

To see more views of this invitation suite, visit the Phaedra Paperie website.

Update: Krista has been receiving overwhelmingly positive responses to these invitations -- even from male coworkers! I think it's safe to say that they're a success.